{"id":3373,"date":"2021-09-21T10:54:26","date_gmt":"2021-09-21T07:54:26","guid":{"rendered":"https:\/\/besoftwares.com\/en\/?page_id=3373"},"modified":"2026-02-02T16:39:33","modified_gmt":"2026-02-02T13:39:33","slug":"marketing","status":"publish","type":"page","link":"https:\/\/besoftwares.com\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3373\" class=\"elementor elementor-3373\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eab1cec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eab1cec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b4df6f7\" data-id=\"3b4df6f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36055b77 elementor-widget elementor-widget-heading\" data-id=\"36055b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4a4bd2 elementor-widget elementor-widget-text-editor\" data-id=\"1a4a4bd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Often the term marketing is used to refer to selling. Of course, selling was part of the marketing process, but it is more than that.<\/p><p>It is a way of looking at the whole business in relation to markets. If we use the full range of marketing tools we can be successful, effectively avoiding competitors and becoming a customer favourite.<\/p><p>For the business to be successful, all the components of marketing must be used: marketing strategy, market positioning, competitor analysis, market research and last but not least the delivery of marketing messages to the general public.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b30e949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b30e949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e83fed\" data-id=\"2e83fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d77572 pr-infobox-icon-bg-shape-none pr-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-pr-infobox\" data-id=\"5d77572\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pr-infobox icon-on-left\">\n\t\t\t\t\t<div class=\"infobox-icon pr-icon-only\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"infobox-icon-wrap\">\n\t\t\t\t\t<i class=\"icon icon-checked\"><\/i>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"infobox-content pr-icon-only\">\n\t\t\t\t<h3 class=\"title\">Marketing strategy<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1618fa4 elementor-widget elementor-widget-text-editor\" data-id=\"1618fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A marketing strategy manages to combine all of a company&#8217;s marketing objectives and then puts them into one plan. To have a successful marketing strategy it must stem from market research and focus on the right product mix to achieve profitability.<\/p><p>With the e-commerce market evolving globally, the online marketing process is also constantly evolving. A digital marketing strategy is the sum of those promotional tools that a company uses online to increase its visibility, sales and brand.<\/p><p>In order to adapt and survive in this competitive market, a business needs a successful marketing strategy so that its message reaches its target audience effectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b018249\" data-id=\"b018249\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88c8a2 pr-infobox-icon-bg-shape-none pr-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-pr-infobox\" data-id=\"c88c8a2\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pr-infobox icon-on-left\">\n\t\t\t\t\t<div class=\"infobox-icon pr-icon-only\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"infobox-icon-wrap\">\n\t\t\t\t\t<i class=\"icon icon-checked\"><\/i>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"infobox-content pr-icon-only\">\n\t\t\t\t<h3 class=\"title\">Strategy the branding<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef604d2 elementor-widget elementor-widget-text-editor\" data-id=\"ef604d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Branding is one of the most important aspects of any business, big or small. An effective branding strategy gives you the edge in an increasingly competitive market.<\/p><p>Branding strategy is about how, what, where, when and to whom you plan to communicate and deliver your messages. What you communicate visually as well as verbally is part of your branding strategy.<\/p><p>Strategic branding leads to a strong equity of your brand, it means you can add value to your products or services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5242b59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5242b59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e7856d8\" data-id=\"e7856d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4aca8e pr-infobox-icon-bg-shape-none pr-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-pr-infobox\" data-id=\"c4aca8e\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pr-infobox icon-on-left\">\n\t\t\t\t\t<div class=\"infobox-icon pr-icon-only\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"infobox-icon-wrap\">\n\t\t\t\t\t<i class=\"icon icon-checked\"><\/i>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"infobox-content pr-icon-only\">\n\t\t\t\t<h3 class=\"title\">Social Media<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc3f07 elementor-widget elementor-widget-text-editor\" data-id=\"1dc3f07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social Media is the medium that best connects brands and their consumers.<\/p><p>We must recognise that it is also the most attractive communication channel for brands, regardless of their specialisation or history.<\/p><p>Through social media services, we implement the strategies outlined on paper and bring them to life through well-implemented campaigns that deliver the long-awaited results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e28cf4\" data-id=\"7e28cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b957eb pr-infobox-icon-bg-shape-none pr-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-pr-infobox\" data-id=\"3b957eb\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pr-infobox icon-on-left\">\n\t\t\t\t\t<div class=\"infobox-icon pr-icon-only\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"infobox-icon-wrap\">\n\t\t\t\t\t<i class=\"icon icon-checked\"><\/i>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"infobox-content pr-icon-only\">\n\t\t\t\t<h3 class=\"title\">Marketing digital<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7600fc6 elementor-widget elementor-widget-text-editor\" data-id=\"7600fc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, a consumer&#8217;s purchases are largely influenced by blogs, reviews and online opinions. This is also the reason why more and more companies are integrating their marketing strategies online, using digital marketing.<\/p><p>Digital marketing is a branch of marketing, services and products that is carried out online using websites, social media channels and e-commerce. In short, promoting your business via the internet.<\/p><p>If you run a business, whether local or national, you&#8217;ll definitely need digital marketing, as it allows you to see results regardless of geography and you&#8217;ll be able to monitor users&#8217; actions in real time to improve and optimise your marketing strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b087a2 elementor-widget elementor-widget-pr-button\" data-id=\"7b087a2\" data-element_type=\"widget\" data-widget_type=\"pr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div class=\"pr-button-container\">\n        <a class=\"pr-button  pr-button-lg pr-button-style1-right\" href=\"https:\/\/besoftwares.com\/en\/en\/#pr_contact\"><div class=\"pr-button-text-icon-wrapper\"><span >Request your free quote now!<\/span><\/div>\n        <\/a>\n    <\/div>\n\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-486cb730\" data-id=\"486cb730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634d61e3 elementor-widget elementor-widget-heading\" data-id=\"634d61e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d0351 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c7d0351\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon 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.elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537f9c9 pr_services_nav elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"537f9c9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/besoftwares.com\/en\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/branding\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-ruler\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/besoftwares.com\/en\/design-web-and-mobil\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-ruler\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design Web & Mobile<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/photo-and-photo-edit\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-ruler\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Photography & Photo Editing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/web-design-development\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web Development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/mobile-application-development\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mobile application development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/besoftwares.com\/en\/cybersecurity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cybersecurity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/facebook-and-google-ads\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Facebook & Google ADS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/seo-optimization\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27c8a53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c8a53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6f0ffc\" data-id=\"e6f0ffc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db543a3 elementor-widget elementor-widget-image\" data-id=\"db543a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-1024x314.jpg\" class=\"attachment-large size-large wp-image-3023\" alt=\"\" srcset=\"https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-1024x314.jpg 1024w, https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-300x92.jpg 300w, https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-768x236.jpg 768w, https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-1536x471.jpg 1536w, https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-2048x628.jpg 2048w, https:\/\/besoftwares.com\/en\/wp-content\/uploads\/2021\/09\/Marketing-980x301.jpg 980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Often the term marketing is used to refer to selling. Of course, selling was part of the marketing process, but it is more than&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3373","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/pages\/3373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/comments?post=3373"}],"version-history":[{"count":22,"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/pages\/3373\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/pages\/3373\/revisions\/4409"}],"wp:attachment":[{"href":"https:\/\/besoftwares.com\/en\/wp-json\/wp\/v2\/media?parent=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}