Facebook Ads vs Instagram Ads – Which is Right for Your Business?

If you’re still undecided on which platform, Facebook or Instagram, to broadcast your advertisements, this article is definitely for you. We’ll analyze the two popular social platforms and how they can boost your business.

Which platform is most suitable for your business in 2021?

Facebook and Instagram have their distinct advantages. While the former has a large user base, the latter boasts unmatched engagement rates. There are three essential factors to consider when choosing the right platform for your advertising campaigns: reach, engagement, and demographics.

Advantages of Facebook Ads in 2021

We’ve already established that Facebook still has the largest number of active users. Here are additional benefits of this platform for your advertisements:

1. Facebook excels in attracting all age groups. If you have a product suitable for multiple age categories, Facebook provides increased visibility for ads and can be the right platform for a successful advertising campaign.
2. Facebook offers numerous options, allowing you to include links in your ad posts.
3. This platform provides extensive analytics and reports for ad performance, helping you adjust your advertising campaign if necessary.

Advantages of Advertising on Instagram in 2021

If advertising on Facebook doesn’t align with your business, don’t panic. There are plenty of other advantages on Instagram that can significantly support your advertising campaign.

If your products target a younger audience, Instagram is a recommended platform for promotion. Instagram’s demographic includes a higher number of individuals aged 18-36, differentiating it from Facebook.

Businesses offering Fashion & Beauty products, for example, can achieve a better ROI on Instagram compared to Facebook.

Should you use both platforms for advertising?

Now that we’ve compared the two digital platforms and mentioned their unique advantages, you can choose one or even both. There are certain benefits to advertising on both platforms, including:

• Connectivity between Instagram and Facebook

Since Instagram is owned by Facebook, the platforms are strongly integrated with the Business Manager. Budgeting, scheduling, and ad creation for both platforms can be done through Facebook.

• Optimizing your campaigns

If you choose to run ads on both platforms, you can analyze campaign performance and observe which platform yields the best results. You can calculate the number of clicks and sales you’ve obtained.

Differences Between Ads on Facebook and Instagram

Both platforms position your brand in user preferences. However, Instagram is 100% focused on visuals, so you must pay special attention to the images you use in ads. These details will significantly improve your brand’s positioning.

We’re not saying you shouldn’t share high-quality images on Facebook, but the Instagram audience is much more attentive to image quality.

On Facebook, you can increase brand awareness with ads in:

• News Feed;
• Facebook Stories;
• Video Feeds;
• Instant Articles.

On Instagram, you can increase brand awareness with ads in:

• News Feed;
• Instagram Stories;
• Explore Page.

Ways to Advertise on Facebook and Instagram:

1. Photo Ads

Facebook allows you to create up to 6 photo ads in different versions, while Instagram allows only a single image. Do not confuse this mode with the carousel, which we will discuss later.

1. Video Ads

Here you’ll find a significant difference. On Facebook, a video can last up to 120 minutes, while on Instagram, the duration of a promotional video cannot exceed one minute.

1. Carousel Ads

Both platforms accept this advertising concept. On both Facebook and Instagram, you can upload between two and ten images in an ad, where users can scroll to see them all.

In conclusion, as you can see, Facebook and Instagram belong to the same company but have a different target audience, and the way users explore these platforms is also different. Both platforms complement each other perfectly, and the weakness of one is always covered by the quality of the other, so using both platforms for an advertising campaign is a great idea.