Facebook & Google Ads – two major names in the digital advertising space

Both platforms have billions of users and massive datasets that can help companies display their ads in front of customers. There is no quick and efficient answer to the question, ‘Which of the two platforms is the best?’

The decision that is optimal for your business depends on various factors, from the expenses you are willing to bear throughout the campaign to the implementation time of the ads.

In this article, we will explain the difference between Google Ads and Facebook Ads – the objectives you can achieve, the visual differences between the two, and the advantages of each platform for your business. This way, you can make an informed decision on how to grow your business using these online platforms.

What is Facebook Ads?

As we’ve known for several years, Facebook is a powerful social platform for both individuals and companies.

Essentially, advertising on Facebook involves implementing and disseminating advertising campaigns using the Facebook Ads Manager tool. This allows you to reach your target audience based on profiles, demographics, and many other characteristics. You also have the ability to track and analyze the performance of the advertising campaign according to the company’s needs.

Facebook ads are effective for increasing brand awareness and engagement, generating new customers, and directing traffic to your website.

Advantages of Facebook Ads

Facebook launched its advertising platform in 2007, with a long list of numerous updates since then. The main advantage of Facebook Ads is audience targeting.

Currently, Facebook has over 2.37 billion active users each month, with this number increasing every day. The advantage is that Facebook can reach this huge user base.

It’s no secret that a large portion of users share their lives on this platform: careers, personal life, achievements, hobbies. All this data allows advertisers to find their target audience based on interests.

By collecting this data, you can use it to define and place your ad in front of people interested in similar content. You can also choose to display the ad on specific types of devices and platforms. For example, you can choose to display the ad only on the Facebook News Feed on desktop or choose to run the ad on both mobile and desktop.

How to create a Facebook Ads campaign?

The first step in creating such a campaign is choosing the target audience. Once the audience is well-defined, you can start creating a relevant ad using images, videos, descriptions, and a specific call-to-action.

The next step is budgeting, and here you need to decide how much money you are willing to spend each day. The more you spend, the greater the coverage.

Once the ad is published, it will be displayed to the target audience in various places on Facebook.

What is Google Ads?

In 2018, Google Ads appeared, a advertising platform that operates on an auction system. This auction system occurs whenever a user performs a search with certain keywords.

When you create an ad, to ensure that you win the Google Ads auction, you need to optimize your quality score and bid amount. You pay for each click on your ad or for every 1000 views the ad receives. Google Ads are an excellent way to generate traffic to your website or online store.

Advantages of Google Ads

Ads appear at the top of Google searches and often at the bottom of each page. These ads are similar to organic ones, except they have a ‘Ad’ icon on the right. 60% of people either do not notice the difference between organic and paid search results or often click on paid results, so paid ads get more clicks compared to organic ones.

Often, the quality and relevance of keywords are essential to achieving desired results in a relatively short time.

How to create a Google Ads campaign?

Before implementing such a campaign, you need to create an account on the Google Ads website. Then, set your campaign goals, and Google will ask you to choose a specific type of goal from the three options:

1. Get more sales or visits to the site;
2. Get more visits to the physical location;
3. Receive more calls.

The chosen goal must be closely related to your campaign, so you will need to choose the most relevant one to achieve the desired results.

Next, define the geographical area where you want the ads to appear. This is useful for local businesses, but you can also reach other countries if your target audience includes international buyers.

Then, write your ad; this is the most important aspect of the Google Ads campaign. In this stage, you need to configure the titles and meta description for the ad.

Set the budget for each click, and after that, you can press the ‘Submit’ button to configure the Google Ads advertising campaign.

Google Ads or Facebook Ads? Who has the highest ROI?

Knowing the ad conversion rate is essential when deciding on a platform for your ad. Both Google Ads and Facebook Ads are tracking systems that help you see the coverage rate for each click and the prices per click. You also have access to the hours and days when your ad generated the best results.

So, who has the best ROI? The answer to this question is, it depends. It depends on the type of business, marketing goals, target audience, and other essential aspects.

Now that you have some knowledge about Google Ads and Facebook Ads, which one should you choose? Both are currently excellent options and will contribute to the growth of your business. To have a successful advertising campaign, you can use both to enjoy the desired results, as they will both contribute to increased traffic and interest in your business.