Should you use Google Ads for your business?

Promotion represents an essential effort in maintaining and growing a business. The lack of a well-designed marketing strategy to promote your business can lead to a decline. Nowadays, it seems that everything boils down to online, which is why promotion is heading in the same direction.

You’ve probably seen at least once the ‘Ads’ at the top of Google searches, and if you own a company, you probably often wonder, ‘Should I use Google Ads too?’ This article will tell you everything you need to know about Google Ads and how it can support your business.

What is Google Ads?

Google Ads allows companies that pay a certain amount of money to have their website appear in the top Google searches. This means that when a user searches for something relevant to your website, it will appear as an ad above the organic results. Often, the word ‘Ad’ appears in a box at the top of each sponsored site.

Google Ads uses a pay-per-click model, which means you only pay for measurable results, such as users who click on your website. It also provides a monthly cap for advertising expenses, and you can choose whether to target local or global customers, depending on your business.

In the continuation of the article, we will present you with some advantages of Google Ads for your business:

1. Increases the number of potential customers

Google Ads is a targeted marketing campaign directly to people who are searching on Google for products or services that your company can offer. This means that the people you advertise to are already interested in making a purchase, and you can take advantage of this by positioning your website among the first results.

2. It is very flexible

Google Ads is suitable for both large and small companies, as it provides flexibility in advertising budgets and marketing goals. You can easily set up a Google Ads campaign with a low budget for a local business website at a low cost, and potential customers can be selected based on their location, device, and the keywords they enter on Google.

3. It is easy to analyze the results

Google Ads uses a simple dashboard that allows you to measure and analyze your advertising campaign results easily. This means that you can see if certain keywords are more effective than others, and you can also increase your advertising budget.

4. Provides faster results compared to SEO

We are not saying that we are against SEO; it’s just that Google Ads can help you get right where you have the highest visibility in a short time. It is very suitable for a newly launched website, and with the help of Google Ads, the website can immediately reach the first page of results, generating instant traffic and potential customers.

Among the most used techniques currently for increasing visibility online are promotion through contests and content creation (blog, social media), but these methods tend to be slow and less effective compared to a well-implemented Google Ads marketing campaign.

If we weigh the benefits of a well-executed Google Ads advertising campaign against traditional promotion campaigns (contests, social networks), we will discover that Google Ads is much more efficient for any type of business. This is possible because these types of ads target exactly the circle of potential customers your business has.

Automatically, the efficiency of a Google Ads promotion campaign will be in the long term. Even though at first glance Google Ads campaigns seem to act in the short term, as long as you have a budget, in fact, Google Ads brings a generous report for organic growth. How is this explained? Very simply, intense traffic brings value to the site, and thus, if the page is visited, it will organically increase in search engines, without resorting to Google Ads.

Who can help you implement a Google Ads campaign?

Anyone can run a Google Ads campaign, but the effectiveness will be ensured by those companies that are implemented correctly. Such a campaign often involves time and vision, which is why the help of a specialist is essential.

Therefore, if you don’t have knowledge in this field, the guidance of a specialist is essential, and our recommendation is to use Google Ads services offered by specialists.

In conclusion, Google Ads can help you attract new customers and grow your business online by organizing and controlling the advertising budgets you consume.

Google Ads is part of that right marketing campaign to increase business profitability online, allowing customers to find you anywhere and anytime. This way, you convey the message that you are available and ready to offer them what they are looking for.