Design web and mobile

A product must produce an experience when used.

All products, whether digital or otherwise, must deliver a high quality user experience (UX) or risk losing users to competitors – after all, a product is useless without its users! Products with good UX sell better; in fact, design-centric businesses have consistently outperformed the industry average by more than double, according to the Design Management Institute.

UX impacts UI design, web design, and graphic design, and understanding UX will improve your efforts to sell your products better and faster.

Why do you need User Experience (UX) design?

User experience design (UX) is the design process that teams use to create products that provide meaningful and relevant user experiences. It involves designing the entire product acquisition and integration process, including aspects of branding, design, usability and function.

Why do you need User Research?

User Analysis is the methodical study of target users – including their needs and pain points – so designers have the clearest insights to work with to make the best designs. User researchers use a variety of methods to expose design problems and opportunities and find crucial information to use in their design process.

Why do you need User Interface (UI) design?

User interface (UI) design is the process that designers use to build interfaces into software or computer devices, focusing on layout or style. Designers aim to create interfaces that users find easy to use and enjoyable. User interface design refers to graphical user interfaces and other forms – for example, voice-controlled interfaces.

Why do you need Usability?

User Experience is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal efficiently, effectively and satisfactorily. Typically, designers measure the usability of a design throughout the development process – from wire-wire to final deliverable – to ensure maximum usability.